I love the tourism industry. In Iowa and around the world, the heart of tourism is welcoming people into an experience. Each person’s experience is customizable to their interests and creates a memory – an association with a place. Travel…
No matter your writing experience level, all professionals benefit from the practice of proofreading. Even those who are experts in sentence structure and grammar make mistakes now and again. The key is to have a process in place that allows…
Good email marketing can be surprisingly difficult to produce. There are several considerations that will increase the effectiveness of your emails and their value to your reader. Here is my shortlist: 1. What does my reader want to know? Deliver…
Typography is an essential element of layout design, one that can stand alone – without images or graphics or icons – if suited for the design purpose and executed well. Because I am intrigued by the meaning of words, I…
When I was in college, I remember my sister taking a communications class that required a textbook titled White Space is Not Your Enemy by Kim Golombisky and Rebecca Hagen. It turns out that she kept it, so I borrowed…
